The point of this post is that we aren’t in first inning any more. It would be cliché to say that we’re in the first inning of this food tech game and that prices will come down as those companies scale up.
So even though my kitchen carries these items, I recognize that I am a very off to the side as an edge case.
That’s WAY too expensive to be mainstream right now. It’s $40 for four boxes of Magic Spoon and $58 for four pints of Brave Robot. And both are new formulations of old standbys angling to replace existing products we currently stock in our cupboards. Neither of these products existed little more than a year ago. I got to thinking about this last week when I noticed my day started eating a bowl of Magic Spoon‘s “healthy” sugary cereal and ended with a few bites of Brave Robot’s non-animal flora-based ice cream. While I don’t think we are fully there yet, it feels like we are the cusp of major changes to what we eat at home. To borrow from Phil Collins, there is definitely something in the air when it comes to the food in our kitchens.
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